Privacy Policy | Future Technology

This policy explains how Future Technology ("we", "us", "our") collects, uses and protects your personal data when you visit futuretechnologyhq.com (the "Site"). We are committed to protecting your privacy and handling your data transparently and lawfully.

Future Technology is based in London, United Kingdom. For the purposes of UK data protection law, Future Technology is the data controller.

What data we collect

Analytics data

We use analytics services to understand how visitors use the Site. These services collect anonymised usage data including pages visited, time on site, referring URLs, approximate geographic location, device type and browser type. IP addresses are anonymised before processing.

Newsletter subscriptions

If you subscribe to our newsletter, we collect your email address. Your email is used solely for delivering the newsletter. We do not sell, rent or share your email address with any third parties beyond those involved in email delivery.

Information we do not collect

We do not require you to create an account. We do not collect names, phone numbers, payment details or any other personal information beyond what is described above.

How we use your data

We use the data we collect for the following purposes:

To understand how visitors use the Site and to improve our content and user experience (analytics data).
To send you our newsletter if you have subscribed, and to manage your subscription preferences (email address).

We process your data on the following lawful bases under UK GDPR: consent (for newsletter subscriptions and non-essential cookies) and legitimate interests (for analytics, where our interest in understanding site usage does not override your rights).

Cookies

The Site uses the following types of cookies:

Essential cookies: Required for security, performance and content delivery. These are strictly necessary for the Site to function.
Analytics cookies: Used to distinguish visitors and track sessions. These cookies expire after up to two years.
Preference cookies: Used to remember your cookie consent choice. These expire after one year.

We do not use advertising or tracking cookies. When you first visit the Site, a cookie consent banner lets you choose whether to accept analytics cookies. You can change your preference at any time by clearing your browser cookies or using the cookie settings option. Disabling analytics cookies will not affect your ability to use the Site.

Data storage and security

We take appropriate technical and organisational measures to protect the data we process. All connections to the Site are encrypted via SSL/TLS. Access to subscriber data and administrative systems is restricted to authorised personnel.

Affiliate links

Some articles on the Site contain affiliate links. If you click an affiliate link and make a purchase, we may receive a small commission at no extra cost to you. Affiliate relationships do not influence our editorial content. The retailer may set cookies on your device to track the referral, but we do not receive your personal data through these programmes.

Social media

We maintain accounts on social media platforms including Instagram, TikTok, Facebook and YouTube. The Site may contain links to these platforms. We do not embed social media tracking pixels or widgets on the Site. If you follow a link to one of these platforms, their own privacy policies will apply.

Data retention

Analytics data is retained for up to 24 months, after which it is deleted. Newsletter subscriber email addresses are retained for as long as you remain subscribed. When you unsubscribe, your email address is removed from our active mailing list within 30 days.

International data transfers

Some of the third-party services we use are based outside the United Kingdom. Where your data is transferred outside the United Kingdom, we rely on adequacy decisions or standard contractual clauses to ensure an appropriate level of protection.

Your rights under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate data.
Right to erasure: You can ask us to delete your personal data.
Right to restrict processing: You can ask us to limit how we use your data.
Right to data portability: You can request your data in a machine-readable format.
Right to object: You can object to our processing of your data based on legitimate interests.
Right to withdraw consent: Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To unsubscribe from the newsletter, click the unsubscribe link at the bottom of any email. To exercise any other rights, contact us using the details below.

Children's privacy

The Site is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically.

Contact us

If you have questions about this privacy policy or wish to exercise your data protection rights, you can reach us at:

Email: hello@futuretechnologyhq.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been infringed.